EUROPEAN DATA DAY
May 18 & May 19, 2026
Lago Maggiore, Italy
Registration Is Open!
Secure your spot at Europe's premier data event.
Hear from Europe's Leading Data Experts
We're excited to invite you to our 4th European Data Day, held on 18-19 May 2026 in the beautiful surrounds of Baveno, Italy, just a short hop from Milan.
The event is designed to provide extensive networking opportunities and an immersive, delegate-focused experience. Connect with peers and keynote speakers, relax in a special Italian evening dining alfresco, and enjoy time to exchange ideas, build relationships, and develop new opportunities.
Gain practical insights from real-world data use cases across Marketing, IDV, and digital transformation, empowering you with actionable strategies to scale your data initiatives. Hear directly from the people behind these developments and how they are applying them in practice.
Keynote Highlights
The AI Revolution: Balancing Corporate Gain and Social Good
Speaker: Sébastien Brunelle
Dive into the dual nature of Artificial Intelligence as it reshapes the business landscape. This session explores how businesses can harness AI for innovation while navigating the critical ethical challenges and social impacts it brings to modern society.
When Compliance Fails: Inside a EUR 20 Million GDPR Decision
Speaker: Thorsten Wohleser
Go beyond the headlines for an exclusive look at the challenges of navigating GDPR at scale. This session offers a rare, first-hand account of managing data protection in a high-stakes environment, focusing on the practical "audio track" of lessons learned—what the public reports don't tell you about building a resilient data strategy after a major regulatory challenge. The speach is followed by a panel discussion.
Getting All Emotional in B2B: The Behavioral Science of the Sale
Speaker: Steve Kemish
B2B buying may look rational, but decisions are often driven by emotion, bias, and subconscious shortcuts. Behavioural Economics reveals the psychological forces shaping how prospects evaluate risk, trust, and value. In this keynote, discover why emotion plays such a powerful role in complex sales, which behavioural principles matter most, and how to apply them practically to strengthen messaging, influence decisions, and drive more effective sales outcomes.
Still in the Race: A Data Driven View on Europe's EV Future
Speaker: Jos van den Bergh
From the fast-paced automotive industry to your backyard, discover the secrets of data-based campaigning. A pioneer in the field shares how to shift your marketing performance into high gear using targeted, data-driven insights.
The Brand Butterfly: Navigating Marketing’s Metamorphosis
Speaker: Bert Peleman
Much like a metamorphosis, modern branding requires a total transformation to survive. Learn how 'marketing sales intrepreneurship' can turn static data into a living, breathing brand strategy that flutters ahead of the competition.
Meet Our Speakers
Conference Costs
The regular price for the two-day conference is €975 per person. For companies registering three or more participants, a special corporate rate of €925 per person applies.
This fee includes all conference sessions on 18th/19th May, refreshments throughout the conference including lunches, an evening alfresco dining experience and your FREE copy of the Brand Butterfly book from award winning author, Bert Peleman. Travel and accommodation are NOT included
Accomodation Options
EDD 2026 Travel Options
The venue for the conference is the Grand Hotel Dino in Baveno, Italy, 45 minutes from Milan airport. Please see our travel options. Suggestions for accommodations can be
Terms & Conditions
We aim to balance fairness for attendees with the costs of event planning. Cancellations made well in advance qualify for a full refund minus a small admin fee, later cancellations receive partial refunds, and registrations can always be transferred to a colleague at no extra cost.
EDD 2026 Terms & Conditions
For all details see our terms and conditions.
EDD 2026 Pre-Conference 17th May, (Optional)
On Sunday afternoon, May 17th, you have the additional option to attend a pre-conference event. The main focus for this event is networking, but there will be several speakers during the afternoon, presenting data related topics.
This optional session starts at 1.30 pm Sunday May17th and finishes with fantastic "dinner with a view" at the rooftop bare at Hotel La Palma. At this event you will meet data owners, data planners, data brokers/intermediaries, brands and CRM professionals with the focus on collaborating on Marketing and IDV data solutions.
EDD 2026 Pre-Conference
In case you didn`t receive an invitation yet or have other enquiries, please send an email to peter@firststepmarketing.no.
Further Information
Why Attend European Data Day 2026
Inspiration, insight, and interaction in an exclusive setting
- Keynote speakers sharing real-world examples of data strategy excellence from across Europe
- Breakout sessions tailored for both B2B and B2C perspectives
- Compelling client and brand case studies demonstrating how to make data truly work for your business
- Interactive workshops and panel discussions designed for active participation, with limited attendee numbers for a more immersive experience
- Network with data-driven peers to share insights, exchange ideas, and explore future trends
- Italian-style alfresco dining in the evening, combining great food with great company
Shaping the Future of Data – Together
European Data Day has grown into a valued meeting point where senior professionals from across Europe come together to exchange knowledge, share experiences, and shape the future of data-driven business. Each year builds on the last, combining thought leadership, practical insights, and genuine connections in an environment designed to inspire collaboration.
Attendees can expect fresh formats, new voices, and deeper dives into the strategies shaping the future of data. Beyond the sessions, curated networking experiences will give you the chance to connect, collaborate, and exchange ideas with peers equally passionate about data.
We look forward to welcoming you to Baveno in 2026 for what promises to be another memorable and rewarding edition of EDD.
Want to be the first to know?
Keep up with the latest on #EuropeanDataDay and stay connected to what's next in data-driven marketing.