European Data Day 2026
The European Data Day 2026 will once again bring together leading professionals in data-driven marketing from across Europe. Alongside core topics such as data strategy and GDPR, this year’s program will place a strong focus on AI and the social impact of AI – exploring both the opportunities and the challenges it brings for businesses and society.
Secure your place today and be part of the next must-attend event for Europe’s data leaders!
Schedule:
12:00 - 13:00
WELCOMING & LIGHT LUNCH
13:15 - 13:30
Opening Speech & Introduction to DNA
Peter Trap
13:30 - 14:15
Still in the Race: A Data Driven View on Europe's EV Future
From the high-stakes automotive industry to the future of the power grid: discover how data-driven insights are debunking the myth of the 'dying' European car market. Industry pioneer Jos van den Bergh reveals how brands like BMW and Renault are using performance metrics and tech-heritage to outpace the competition. Learn how to look past the headlines and use hard data to find the path to resilience.
Jos van den Bergh
14:15 - 15:00
Growing Up Guarded: The Positive Impact of Age Verification on Youth Safety
In an era of unfiltered access, age verification is the front line of defense for our youth. This keynote explores the direct link between rigorous age checks and the reduction of online risks. We move past the compliance checkboxes to look at the human element: how getting age verification right preserves the integrity of childhood in a borderless digital world.
To be announced
15:00 - 15:45
Coffee Break
15:45 - 17:00
When Compliance Fails: Inside a EUR 20 Million GDPR Decision & PANEL DISCUSSION
Go beyond the headlines for an exclusive look at the challenges of navigating GDPR at scale. This session offers a rare, first-hand account of managing data protection in a high-stakes environment, focusing on the practical "audio track" of lessons learned—what the public reports don't tell you about building a resilient data strategy after a major regulatory challenge. The speach is followed by a panel discussion.
Thorsten Wohleser
Robin de Wouters
To be announced
17:00 - 17:45
The Brand Butterfly: Navigating Marketing’s Metamorphosis
Much like a metamorphosis, modern branding requires a total transformation to survive. Learn how 'marketing sales intrepreneurship' can turn static data into a living, breathing brand strategy that flutters ahead of the competition.
Bert Peleman
18:00
NETWORKING EVENT & DINNER
Relax in the evening with alfresco dining in a picturesque setting, while the magical silhouette of Isola Bella rises from the lake like a baroque jewel set upon the water.
8:45 - 9:00
WELCOMING & AGENDA OF THE DAY
9:00 - 9:45
The AI Revolution: Balancing Corporate Gain and Social Good
Dive into the dual nature of Artificial Intelligence as it reshapes the business landscape. This session explores how businesses can harness AI for innovation while navigating the critical ethical challenges and social impacts it brings to modern society.
Sébastien Brunelle
9:45 - 10:30
The Trust Algorithm: Ethics as the Core of AI-Driven Marketing
In 2026, AI is no longer a "black box"—it’s a board-level reputation risk. Following the launch of FEDMA’s Ethical AI Charter, this session explores the practical "audio track" of responsible AI. From disclosing AI-generated content to avoiding algorithmic bias, discover how the most successful European brands are using ethical frameworks to win the ultimate data currency: long-term customer loyalty.
Robin de Wouters
10:30 - 11:00
COFFEE BREAK
11:00 - 12:00
Getting All Emotional in B2B: The Behavioral Science of the Sale
B2B buying may look rational, but decisions are often driven by emotion, bias, and subconscious shortcuts. Behavioural Economics reveals the psychological forces shaping how prospects evaluate risk, trust, and value. In this keynote, discover why emotion plays such a powerful role in complex sales, which behavioural principles matter most, and how to apply them practically to strengthen messaging, influence decisions, and drive more effective sales outcomes.
Steve Kemish
12:00 - 12:15
CLOSING SPEECH
Peter Trap
12:15 - 13:00