Author: mfux
Steve Kemish
CEO at Intermedia Global Ltd
Steve Kemish is a seasoned marketer and Behavioural Economics lecturer who bridges commercial strategy, data, and human psychology. With years of hands-on experience in B2B marketing, he understands both the pressure to deliver measurable growth and the realities behind the numbers. He has spoken throughout the world on marketing and human behaviour, combining behavioural science with data-driven insight to help audiences understand not just what the data says — but why customers truly decide — and how to influence those choices more effectively.
Getting All Emotional in B2B: The Behavioral Science of the Sale
B2B buying may look rational, but decisions are often driven by emotion, bias, and subconscious shortcuts. Behavioural Economics reveals the psychological forces shaping how prospects evaluate risk, trust, and value. In this keynote, discover why emotion plays such a powerful role in complex sales, which behavioural principles matter most, and how to apply them practically to strengthen messaging, influence decisions, and drive more effective sales outcomes.