Author: mfux

Steve Kemish is a seasoned marketer and Behavioural Economics lecturer who bridges commercial strategy, data, and human psychology. With years of hands-on experience in B2B marketing, he understands both the pressure to deliver measurable growth and the realities behind the numbers. He has spoken throughout the world on marketing and human behaviour, combining behavioural science with data-driven insight to help audiences understand not just what the data says — but why customers truly decide — and how to influence those choices more effectively.