Author: mfux
Robin de Wouters
Communication & Commercial Director at FEDMA
Before joining FEDMA, Robin was the Communication Coordinator at the European Interactive Digital Advertising Alliance (EDAA). He carries a strong background in communication and public relations, spanning from the private, non-profit and institutional spheres. He previously worked in the field of human rights with Euromed Rights, the ONE Campaign and the United Nations. Robin was elected as the Vice-Chair of the Board of the European Interactive Digital Advertising Alliance (EDAA) in 2022.
The Trust Algorithm: Ethics as the Core of AI-Driven Marketing
In 2026, AI is no longer a "black box"—it’s a board-level reputation risk. Following the launch of FEDMA’s Ethical AI Charter, this session explores the practical "audio track" of responsible AI. From disclosing AI-generated content to avoiding algorithmic bias, discover how the most successful European brands are using ethical frameworks to win the ultimate data currency: long-term customer loyalty.
When Compliance Fails: Inside a EUR 20 Million GDPR Decision & PANEL DISCUSSION
Go beyond the headlines for an exclusive look at the challenges of navigating GDPR at scale. This session offers a rare, first-hand account of managing data protection in a high-stakes environment, focusing on the practical "audio track" of lessons learned—what the public reports don't tell you about building a resilient data strategy after a major regulatory challenge. The speach is followed by a panel discussion.