Author: mfux

Bert Peleman is an accomplished marketing expert with a strong track record in consumer and service brands across Europe. He began his professional journey at Procter & Gamble and has since held senior marketing leadership roles at globally recognized firms including The Walt Disney Company and Estée Lauder Companies. He has also driven marketing strategy for regional leaders in mobile telecoms, utilities, and retail. His latest book, The Brand Butterfly: How to Find and Keep Your High-Value Customers (Pelckmans, 2025), draws on dozens of B2C case studies to offer actionable frameworks for defining, recognizing, and retaining high-value customers.